Radio Delivers Leads...but Sales?
“Radio can deliver leads. But it can’t deliver sales.” I wonder if people in radio know that the rap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an integrated direct response agency, Integrated Media Solutions has a unique purview. Our agency works with clients across all direct response media. This gives us perspective to review results across all media and make our optimization decisions based on what is based for the account, (in most cases, overall cost per acquisition or ROI). We are in a unique position in the market because we actually have expertise to assist our clients after the initial lead and all the way down the path to conversion. Often a client or DR agency that has been too reliant on TV or Online is will quickly bail on a radio campaign that is not converting to sales even though the lead volume is there. High lead ...