What Bill Belichick Means to Integrated Media Strategy
While the New England Patriots didn't win the Super Bowl this year, their success over the last decade is still remarkable. They've managed to make it to five of the last 11 Super Bowls. This fact is especially amazing considering that the NFL rules have been changed over the last 20 years precisely to manufacture "parity" among its teams. As the architect behind their success, Patriots' coach Bill Belichick's philosophy of coaching has some applications for leaders of integrated marketing strategies. The growth of digital media distribution makes integrated marketing a necessity. As formerly "traditional" media channels like TV, radio, and magazines are increasingly distributed via digital means marketers need to recognize that integration is a reality… today . As a great puppet master, Coach Belichick's genius is in putting the right pieces together and pulling the right strings to achieve the team's goals. It's that kind of leadershi...