Tribute to Steve Jobs

Great communicators from Shakespeare to Steve Jobs don't generally tell us anything new but rather they discover meaningful ways to remind us of truths we already know. Among the things that made Steve Jobs brilliant was his ability to integrate technology with the human experience. Our world will be a better place if Steve Jobs inspires future technologists that art, style, and emotion can drive successful consumer technologies.

From a marketing perspective his legacy serves as a reminder that marketers cannot simply sell technical features and benefits but rather we can and must convey an emotional benefit to our consumers. Marketers who deliver simplicity and consistency in their relationship with customers honor the legacy of Steve Jobs.

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